Content Assets: Reports + eBooks
Turning raw data into an easy to digest work of art.
My Role
Sr. Graphic/UI Designer – During my time working in-house at the Arbinger institute, I was the primary designer on a number of data reports and an e-book. I worked closely with the marketing department and received feedback throughout the process from Arbinger’s creative director.
Team
1 Designer – Me!
2 Marketing Teammates – Melissa Wankiewicz, Paige Gerber
Creative Director – Michael Brown
Tools
- Indesign – Multi-page Layout designs
- Illustrator – Vector graphics/donut charts
- Photoshop – Color correcting photos to ensure consistent look and feel throughout the reports
- Asana – Project management
- Microsoft Teams – Internal communication with team
The Challenge
For most people, hearing the term “data report” is enough to make you want to take a nap. The goal with these projects was to make the numbers come alive in a way that highlights humanity; To create an experience in each report that makes the reader excited to scroll to the next page, because they find actionable information relevant to the challenges they are facing at work. I carefully crafted each page so that it could stand alone, while also keeping track of visual pacing for the design as a whole. The key was to simplify the design and give the data in bite sized pieces, making it easy to digest. These reports were extremely successful in our sales pipeline, and they are each a work of art that I’m very proud of. 🙂
Before & After
{Click and drag the slider on the image below to see the raw data/content that I received from Melissa and the design I created with it.}
Content/Campaign Impact Metrics
2024 Trends Report
4206 downloads
Generated $2.4M in sales pipeline
Influenced $9.5M in sales pipeline ($2.4M turned into closed won revenue)
*I designed the report and the marketing campaign*
2025 Trends Report
2658 downloads
Influenced $818K in sales pipeline
*I designed the report, I did not design the marketing campaign*
Leadership Gold Standard
4704 downloads
Generated $1M in pipeline
Influenced $6.6M in pipeline (3M of which turned into closed won revenue)
*I designed the report and the marketing campaign*
2024 Culture Report
3100 downloads
Generated $511K in sales pipeline
Influenced $3.3M in sales pipeline
*I designed the report, I did not design the marketing campaign*
Who Owns Culture Guide
1440 downloads
Influenced $1.7M in pipeline
*I designed the marketing campaign on this project, I did not design the report*
Melissa Wankiewicz
Sr. Manager, Content Marketeing
Arbinger Institute
Sara is innovative, thoughtful, and SO good at what she does.
“Sara is a dream collaborator. We’ve worked together on countless projects at Arbinger, and her attention to detail and creativity is unmatched. Sara puts so much care into her work while always staying on top of deadlines and staying organized, despite competing priorities and evolving projects. Her talents have helped me bring so many content ideas to life, and I always value her suggestions for improving experiences for the end user. Sara is innovative, thoughtful, and SO good at what she does. I can’t recommend her enough!”
Social Media Ads & Organic Posts
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My Design Process
1. Strategize/Ideate
2. Prototype
3. Build
4. Feedback/Test
5. Reiterate
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