Arbinger Book Club
Branding + Landing Page + Marketing Campaign
My Role
Sr. Graphic/UI Designer – During my time working in-house at the Arbinger institute, I was the primary designer on this project. I designed all assets, but received feedback from the creative director, the owner, and the marketing department.
Team
1 Designer – Me!
2 Marketing Teammates – Amy Statham, Paige Gerber
Creative Director – Michael Brown
Managing Partner – Mitch Warner
Video Production – Julio Rincon
Tools
- Figma – Research, Ideation, Mockup
- Illustrator – Brand mark, marketing campaign assets
- DSLR – Product photoshoot for ads
- Photoshop – Perfecting photos for use in campaign, AI was used for image resizing, Photo Editing
- Asana – Project management
- Google Meet – Landing page development & testing
- Microsoft Teams – Internal communication with team
The Challenge
Arbinger Institute is an organization that provides solutions to help solve for toxic culture issues. The vision for the book club was to keep our content a topic of conversation in the culture training community. The hope was that this venture would create an environment where the Arbinger community could learn and grow together, sharing the value that they learned in their own organizations. We were always looking for ways to generate bottom of the funnel leads, where organizations were familiar with our content and would be a faster/easier sell.
5000
The Arbinger Book Club landing page and marketing campaign attracted 5000 registrants.
Mitch Warner
Managing Partner
Arbinger Institute
Sara delivered outstanding results that made a significant impact on our brand.
“Sara is a talented designer who has a keen eye for style, a good understanding of visual storytelling, and the ability to tackle large, complex projects. We entrusted Sara with critical marketing-related projects and she delivered outstanding results that made a significant impact on our brand. Whether working independently or collaborating with a team, Sara brings attention to detail and eagerly works to find opportunities to create impact.”
Landing Page Prototype
Our goal with the landing page was to two fold: First to create a CTA with a simple registration form to capture data about the users interested in our book club. And second, to provide event schedule information and educate users on the value the book club could add to their life.
My favorite part of this design were the simple animations I added to the page to create movement and visual interest.
Social Media Ads/Organic Posts
My Design Process
1. Strategize/Ideate
2. Prototype
3. Build
4. Feedback/Test
5. Reiterate
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